Simply put, Linkedin is the world’s largest networking platform, and it is a must for any professional (it’s not just a site for finding jobs!) If you don’t have a LinkedIn yet, get started TODAY by setting up your profile!
For any business, your online presence can be essential to your success (or failure) in generating new leads and clients. Here, we will share some specific strategies that you can use to promote yourself and your real estate business. That’s already assuming you have the basics in place – namely, a website, blog and social media presence.
Software giant Microsoft made history when they acquired professional networking platform LinkedIn for $26.2 billion, one of the largest acquisitions for the company. The acquisition was perplexing for many, but Microsoft and LinkedIn seem a pretty good fit together, as the bulk of LinkedIn’s members form Microsoft’s primary customers. This tie-up gives MS access to an enormous amount of data and direct connections to the people they wish to transform into a long-term business.
An effective social media marketing strategy is one that’s organized, well-planned and which incorporates lots of informative content. Once you’ve polished your real estate website and hosted a significant amount of content, it’s time to schedule your social media posts around such resources and establish a plan of action for regular activity appropriate to each major social network.
Face it, your social media stinks. No, that’s not an insult. It’s just that the facts can’t be ignored. Despite the highest frequency of posting, the real estate industry seems to have the lowest engagement rates. This data might be surprising, what with all the social media gurus talk about is how important it is to post regularly.
Real estate promotions on Facebook can be a great way to pull in new business, but it isn’t as easy as many would have you believe. It might take months of effort and dedication before your strategy on Facebook pays off. Patience is the name of the game when it comes to cultivating leads on this social network.
Till a few years ago, real estate agents could easily get away without a strong social media presence. Consequently, the industry was relatively slow to embrace technology. But now, with consumers expecting any and all the businesses they deal with to be online, it is no longer optional for real estate professionals.
Residential real estate as an industry has traditionally been built upon relationships. Those planning to raise a family and looking for the perfect home is prone to work closely with their real estate agent to discover the most desirable property. So it is mandatory for agents to possess engaging personalities as well as actively build personal networks to gain new business.
Social media is tailor-made for real estate agents to market and grow their business. They can instantly connect with clients both existing and prospective as well as other real estate peers. While most real estate agents make use of some social media platform or other to promote their business, this marketing is only effective as long as you do it correctly.
Social media marketing is relatively new and based on a technology that didn’t previously exist. No wonder it’s a divisive strategy, and many business owners continue to resist it, branding it a fad and a waste of time. Several other business owners believe their particular industry can’t possibly benefit from social media marketing.