Site Visitor Match
People know you. Users visit your website. Unfortunately 97% of site visitors will leave without taking action. We show them your ad as they browse remind them of your brand and to come back when they are ready to buy.
What it is
While InMarket Targeting represents prospects who are actively looking for a property, Site Visitor ID represent prospects that have already identified you as one of their options. They are prospects who are in your marketing funnel (example, your website). And thanks to Identity Resolution, you know exactly who they are.
What it does
We’re able to “match back” your clients’ website visitors with the information in our consumer database. We can turn an anonymous buyer into a “real life” lead by providing that buyer’s name, email address, mailing address and phone number.
Information that we own and control on your behalf, forever. Which gives you the ability to automatically extend your marketing to a buyer/owner who’s been to your website, or reach out via email.
How we do it
When you place our SMART Pixel on your website, we’re able to capture your traffic and match back the identity of your visitors. We’re also able to capture your visitors’ behaviors pre and post-click, and use that data as a training sample for your custom targeting algorithm.
This helps us further refine your targeting so that it becomes even more accurate.
First-Party Data Management Platform
Right now, you don’t have access to the data you generate without relying on a powerful supplier such as Facebook or Google to allow access to it from within their platform. SVM allows you to manage AND use all of your first-party data in one place, regardless of the platform it originated from. Because you now control your data, it can be used in ways that were previously impossible.
First-Party Data Rental
With SVM you can grow an InMarket audience 10x - 20x faster than with any other method, such as relying on form-fills or opt-ins. This opens up enormous possibilities to
partner with businesses that desperately want access to exactly the kind of data that you own.
Who else could benefit from having access to your first-party data?
Partnerships, co-marketing opportunities, “list swaps,” rentals and many more opportunities become available to you. List brokers and data companies charge enormous sums for doing nothing more than providing lists to companies that are based mostly on third-party data. What could you charge for access to verified first-party data that also comes with identities attached?
Resolve the identity of your website visitors.
This allows you to focus your marketing efforts on the prospects who matter most, and produce better results in less time.
Convert prospects into clients.
Site Visitor ID helps you identity the prospects who represent your clients’ quickest path to profits, get new clients, and retain the ones you already have.
Harness the Power of the World’s Most Powerful Targeting Platforms to Create InMarketLookalike Audiences
SVM audiences can be used as highly relevant InMarket “seed audiences” to exponentially expand your reach. By uploading your SVM audience to the platform and asking for a “lookalike,” the platform will use your first-party data to create a larger audience of their users who match the behaviors of your SVM audience.