Essential Apps for Real Estate Agents

Essential Apps for Real Estate Agents

Everybody needs the best for themselves, and realtors too are not any different. That's why posts like “The Best X Apps for Real Estate Agents on the Go’ or ‘The Best Tablet Apps for Real Estate Agents’ get a lot of attention. And most of these articles are full of useful advice for professionals of all stripes, new (and better) tools are always coming out that it’s a chore keeping up.

 

Hiring a Marketing Agency vs. Doing it Yourself / In-House?

Hiring a Marketing Agency vs. Doing it Yourself / In-House?

A lot of brokers do not believe marketing is necessary, especially those who are in commercial real estate. Yet, everyone needs logos, websites, email marketing, property set ups, SEO, brochures, billboards, business cards, and print advertising. Right? 

You have two options: you can pretend it’s not happening, keep playing it old school, and keep thinking that marketing is a waste of money. Or, you can approach Marketing as an investment.

5 Ways Video can help your online Real Estate Marketing

5 Ways Video can help your online Real Estate Marketing

This is 2016 and we are well beyond debating the importance of videos for a real estate agent to promote his/her business online. The internet is the arena of multimedia content and no amounts of walls of text will get you the leads you seek. Unless you give your prospective customers what they want to see, rest assured that someone else will see to it and reap the benefits. Video is no longer an option, you absolutely positively need it for your online marketing campaign. The more pertinent question is, how do you leverage it better to gain the interest of prospective home buyers out there?

Top 5 Apps for Real Estate Brokers

Top 5 Apps for Real Estate Brokers

These days it seems everyone in the world is obsessed with their smartphones. Mine never leaves my hand even as I run around the bustling streets of New York City. There’s a reason for that (and it’s not just because I enjoy browsing my notifications on the Facebook app). Aside from checking my text messages, my iPhone houses my life. I have apps to help me invest wisely, alert me when my train is running behind, tell me if there’s traffic and even an app that monitors my daily water consumption! If apps can help me run my personal life all the more smoothly, than their magic should work on my professional life (I’m a broker) as well, right? Here’s what I came up with.