There is no “one size fits all” in marketing. Marketing depends on your goals. Whether you are a commercial broker selling office buildings or a residential agent renting luxury penthouses, the way you want to be perceived by your clientele will vary. Your tone, your style, and your content need to be relevant to your target audience. Below are the essential marketing tools we believe a real estate agent/broker should have.
Business owners are experts in their field but not website experts. And that’s why 95% of small businesses have outdated websites. A lot of small and medium brokerages either don’t think about their website much, or don’t realize that it’s outdated. Here are some ways to know whether it’s time to revamp your site.
Set yourself apart from the competition and don't be just another pretty face on a standard corporate site. Even if you’re highly skilled and personable, another agent who is more visible online might beat you to the punch in terms of reaching more potential clients. By having your own site you are creating your online brand, as your website is a direct reflection of your authority, goals and services. With the gigantic shift to a mobile internet, real estate agents need to stay in the game by increasing their web presence.