You’ve heard that real estate agents/companies should have their own newsletter to remind their clients that they are around, appear like an industry leader or a local expert, and to get referrals. At the end of the day, it’s all about getting leads, and your competition is already doing it. We are not here to convince you to send out newsletters. We’re here to help you decide what to put in them, and how. Creating a real estate newsletter doesn’t have to be difficult. Here’s what to do:
There is no “one size fits all” in marketing. Marketing depends on your goals. Whether you are a commercial broker selling office buildings or a residential agent renting luxury penthouses, the way you want to be perceived by your clientele will vary. Your tone, your style, and your content need to be relevant to your target audience. Below are the essential marketing tools we believe a real estate agent/broker should have.