One of the biggest threats to a real estate broker – new or established – is competition. Who is your competition? How are their actions in the marketplace going to affect your current bottom line and future planning?
There is no “one size fits all” in marketing. Marketing depends on your goals. Whether you are a commercial broker selling office buildings or a residential agent renting luxury penthouses, the way you want to be perceived by your clientele will vary. Your tone, your style, and your content need to be relevant to your target audience. Below are the essential marketing tools we believe a real estate agent/broker should have.