Converting Your Email into Prime Real Estate Sales
For most people, buying or renting a new home is a big decision. No surprise finding a trustworthy and reliable Realtor is top of the list for most buyers. And that is why Realtors have to market themselves and their brands just as much as the properties he was trying to sell.
It’s important for Realtors, to stay connected with customers and to remind them on a regular basis of what they do and who they are. “You’ll hopefully be the first person they think of because of your consistent marketing,” saysBrandon Stewart.
When he started off, he began by creating a monthly newsletter and sending it to existing clients. He was quick to realize that he was able to approach an entirely new audience by focusing on existing customers.
He saw that if he put popular content in the newsletter, people would share it. Brandon says “They share it on Facebook or pass it along to their circle, and then their contacts ask to subscribe. Every time I send out a newsletter, I’ll get new subscribers back.”
Even in a very competitive market, Brandon’s newsletters sets him apart and allow him to show off his industry expertise. With Constant Contact, Brandon was able to insert links easily to articles and include images his audience might be interested in. He was able to upload his own images and save time by sharing helpful information from other sources.
Most of his content comes from blogs or other sources, and he makes it a point to credit the original source. It saves him a lot of time because of not needing tocreate new content on a monthly basis when there are plenty of diverse and insightful blogs creating compelling content on a daily basis.
Now the emails are an important reinforcement of his brand. After almost five years of sending out his much sought-after newsletter, Brandon is known as a trustworthy expert in his field. By consistently sharing engaging newsletters, Brandon has built a loyal, growing community.
Brandon explains. “The focus of most realtors is on sales numbers and how prices have changed throughout the year. I’m able to bring content with significance that goes beyond just the numbers.”
His list started off with about 300 people and has now grown to over 2,700 subscribers. With open rates double that of the industry average, it’s clear Brandon is doing it right. He offers his subscribers something of value, while also allowing them to get to know, like, and trust him.
He gets calls from people he’s never known before. Brandon explains. “They or a friend of theirs get the newsletter, and they know I’m the person to call. It does help to establish credibility upfront.”
Brandon has the tools at his disposal to make his brand stand out, develop long-lasting customer relationships and attract new customers. When a new contact opts into his mailing list, he reaches them at a place they visit every day — their inbox.