5 Reasons Why Real Estate Agents Should Have Their Own Website
1. Helps to Create a Recognizable Brand
You work in a competitive field, which makes it especially important to create a clear brand image. Ideally, you want your name and logo to instantly conjure up certain images and associations in the minds of potential clients. A website can help present and reinforce your brand image to the world, so that visitors recognize what makes you different without having to do too much thinking.
2. Works to Shift the Focus onto You and Away from Your Company
If you are a partner at a real estate firm or one of many agents, you are probably listed on the company website, but with so much information on one site, clients won’t even navigate to your bio. Creating an independent website that focuses solely on you, your skills and your accomplishments will allow you to enjoy the spotlight and let clients get a better feel for who you are and what you can offer.
3. Helps Create Optimized Pages
In the world of online marketing and search engines, no one is flipping through the phone book to find services anymore. They type search terms into their favorite search engine and scan through the first 10 or so results that appear. If you are not showing up on the first page of results, there is a slim chance that people are even coming across your website. Launching a personal website can help you to publish SEO friendly content that will improve search engine rankings and increase organic traffic, which translates into more clients and more sales.
4. Help Establish Yourself as a Trusted Resource and Industry Authority
Clients want to work with true professionals who know the industry and can help them close deals. Without a strong internet presence, it is almost impossible to establish your credibility. In most cases, your personal website is your chance to make a great first impression. You want to get their attention while also providing truly helpful information and resources. The more clients see you as a trustworthy expert, they more likely they are to want you on their side locating properties and negotiating deals.
5. Makes You Appear More Accessible
Even if you do have the freedom to only work with exclusive clientele, it is still important to appear accessible and willing to network and be contacted. While you may end up sorting through inquiry emails and phone calls, your personal website can act as the perfect gateway to establishing important connections and generating meaningful leads. The beauty is that you can choose how people are able to contact you. Perhaps you simply direct them to an email address. That is more than enough to create the impression that you are open to being contacted and discussing partnerships.